Guide · Museums & cultural heritage
Trust by Design: AI in Museums
Make informed AI decisions.
Keep curatorial expertise at the centre.
A practical guide to AI visitor experiences and the EU's transparency rules. Learn from museum experiments, compare providers and build a 90-day plan.
Get the free guide + the toolkit
Summary
A clearer path from AI interest to institutional decisions.
Museum teams are exploring AI for more personal, multilingual visits. That raises questions about accuracy, trust, data and responsibility.
Where should you start? What should remain under human control? And how do you know whether a tool improves the visit?
Trust by Design brings these questions together in one practical resource for museum leaders, curators, digital teams and visitor-experience professionals.
Whether you are planning a first pilot, reviewing a live tool or taking a human-first approach, the guide helps you decide what comes next.
What you'll learn
- 01
Understand the responsibilities
Explore the EU's AI transparency rules, the distinction between providers and deployers and the questions to discuss with your vendors and advisers.
- 02
Learn from institutions already experimenting
Examine five cases (including Versailles, the Van Gogh Museum and Musée d'Orsay) and what they reveal about discovery, accuracy, visitor response and viability.
- 03
Evaluate the experience beyond the demo
Assess whether an AI tool is desirable, feasible, viable and responsible. Define success through visitor outcomes, accuracy and ongoing cost.
- 04
Turn your position into a plan
Follow a 90-day pathway suited to your starting point, with clear actions, owners and deliverables.
Talk it through with our team
Thirty minutes to look at your collection, your visitors and where AI could help, or not.
Book a 30-minute chat